Whitelion - The Loudest Call (2023)
Whitelion showed Australia the scale of youth homelessness by making the country aware of something else that’s just as invisible as the young on our streets: the pay phone.
It’s a shocking stat, but there are three times as many young Australians living out of home as there are phone booths on our streets. And they’re just as invisible.
To give 46,000 homeless youth a voice, Whitelion made the loudest call. It’s easy to ignore 46,000 homeless youth. It’s much harder to ignore 15,391 payphones ringing out at once.
A single phone call to Australia’s 15,300 phone booths, all in one day.
If you answered the call, you’d get a message from a young Aussie asking for help and a simple call to action to make a donation at whitelion.org.au.
By reaching all 15,391 payphones across Australia at the same time, one audio message raised $76,000 for Whitelion.
The Loudest Call
Chief Creative Officer: Toby Talbot / Ogilvy ANZ
Creative Director: Boris Garelja / Ogilvy Australia
Chief Creative & Strategy Officer: Bridget Jung / Ogilvy PR Australia
Associate Creative Director: Blake Arthur / Ogilvy Australia
Associate Creative Director: Carl Robertson / Ogilvy Australia
Head of Art: Andy Cooke / Ogilvy Australia
Head of Influence and Culture: Liana Rossi / Ogilvy Australia
Senior Business Director: Louise Fennelly-Cook / Ogilvy PR Australia
Senior Consultant: Charlotte Lamberty / Ogilvy PR Australia
Client Partner: Vanessa Gregory / Ogilvy PR Australia
Creative Technologist: Nick Robinson / Ogilvy Australia
Experience Designer: Yolandi Lehner / Ogilvy Australia
Strategy Director: Magdelena Tomislav / Ogilvy Australia
Senior Copywriter: Anthony Campagna / Ogilvy Australia
Senior Art Director: Jari Kennedy / Ogilvy Australia
Experience Design Director: Abe Atiya / Ogilvy Australia
Senior Account Manager: Ashleigh Taylor / Ogilvy Australia
Client Lead: Damien Pashby / Ogilvy Australia
Director of Partnerships: Jack Harley / UnLtd
Group Director: Peter Andrew / Wavemaker
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