To help America empathize with the horrors inner-city youth endure daily, we used inner-city children’s real-life experiences of drug abuse, violence and hunger to create something from everyone childhood…a children’s storybook. It is a book written by children, yet not suitable for children. We distributed the book to key policymakers, funders and media outlets asking them to donate their time, money and power to help put an end to stories like these.
The book, “Welcome to My Neighborhood,” consisted of three illustrated bedtime stories, each telling a different child’s story — one of drug abuse, one of violence and one of hunger. Each horrific yet true story came to life using the child’s own words, but was put into a format everyone could relate to. It was a book written by children, yet not suitable for children.
We distributed the book to key policymakers, funders and media outlets asking them to donate their time, money and power to help put an end to stories like these.
“Welcome to My Neighborhood” is designed with the same size, illustration style and design elements of a children’s storybook. At first glance, you think it is a storybook from your childhood, but that quickly changes once you open it.
We worked with our illustrator to develop each of the book’s characters. Many characters came directly from research photos of inner-city homes, families, crime scenes and crackheads. Once we had our characters, we could start telling the story.
The book consisted of three illustrated bedtime stories, each telling a different child’s story — one of drug abuse, one of violence and one of hunger. Each horrific yet true story came to life using the child’s own words, but was put into a format everyone could relate to. It was a book written by children, yet not suitable for children.
Agency Network
Young & Rubicam
Advertiser / Brand
Youth Ambassadors, Kansas City
Entrant Company
VML, Kansas City
Production Company (additional)
RW2 Productions, Kansas City
Production Company (additional)
realfake, Kansas City
Additional Company
MediaHead Printing Co., Kansas City
Co-Founder & President
Tiffany Poor Lynch / Youth Ambassadors
Co-Founder & Executive Director
Paige O'Connor / Youth Ambassadors
Director of Visual Effects
Eric Bacus / RW2 Productions
Partner & Co-Founder
Lindsey Wade / RW2 Productions
Partner & Co-Founder
Lyndon Wade / RW2 Productions
Digital Lead
Natalie Bluhm / realfake
Founder
Judy Rush / realfake
Illustrator
Davey Gant / Freelance
Print Production Manager
Freddie Wise / VML
Channel Supervisor, Social Media
Laura Brand / VML
Channel Director, Public Relations
Bill Patterson / VML
Copywriter
Nate Bowers / VML
Art Director
Matt McNary / VML
Supervisor, Client Engagement
Laura Picicci / VML
Executive Director, Client Engagement
Jennifer McDonald / VML
Executive Creative Director
Aaron Evanson / VML
North American Chief Creative Officer
John Godsey / VML
Global Chief Creative Officer
Debbi Vandeven / VML
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