SWR - Day Trip
The spot ends on a message by the SWR TV channel urging parents to exercise greater discernment when deciding which programs their children are allowed to watch. For "television on shows things you would never show to your kids."
| Title | Day Trip |
| Agency | Ogilvy Germany |
| Campaign | Day Trip |
| Advertiser | SWR Television Station Baden Baden |
| Brand | SWR |
| Posted | December 1999 |
| Product | Campaign Against Violence in Media |
| Business Sector | TV/Radio Programs & Stations |
| Story | A father shows his son round in town: from a bad accident to the raping of a woman in a cellar. Things a kid would see, if you let him watch TV by himself. |
| Media Type | Television |
| Length | |
| Creative Director | Johannes Krempl |
| Copywriter | Johannes Krempl |
| Art Director | Patrick They |
| Agency Producer | Julia Fröhlich |
| Director | Nico Beyer |
| Production Company | Neue Sentimental Film |
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