Sécurité routière - Insoutenable

 

WARNING, some images may offend the sensibilities of the youngest as well as uninformed people.

Broadcast Thursday, October 20, 2011, in "prime time" and almost simultaneously, by eight major television channels: TF1, France 2, France 3, M6, W9, France 4, NRJ12 and NT1.

Intended for young drivers, the film “Insoutenable” recounts “for real” a festive evening between young people which ends in road drama. During filming, real rescuers mingled with the film's actors to show, without adding or hiding anything, the frightening reality of a fatal road accident.

The objective, through this implacable story which shows shattered destinies, is to raise awareness of the risk represented by driving while intoxicated and getting into a car driven by a person who does not is more mistress of herself.

Road accidents are the leading cause of death among young people. In 2010, every week, 16 young people aged 18 to 24 lost their lives on the roads of France in an accident linked to alcohol abuse and 121 were hospitalized following road accidents. Fridays, Saturdays and Sundays represent 56% of deaths of 18/24 year olds, 63% of which occur at night.

Upon its arrival on the web in 2010, “Insoutenable” was viewed by more than 2 million Internet users a week after its launch, then quickly exceeded 3 million clicks, all platforms combined. Later hailed as the most-watched “advertising” film of 2010 on Youtube, the film was recognized by Cannes critics, who awarded it a Golden Lion.

"Insoutenable II" recounts the same reality with the same force, but its format is shorter (2 minutes instead of 5 minutes for the Internet version) and its images have been deliberately adapted for a wider audience (however strongly not recommended for young children) since this new version is programmed to pass, at least once, on one of the eight channels between 8 p.m. and 10 p.m. This absolutely unprecedented operation symbolizes the alliance of eight major television channels to fight against road safety among young people.

On the eve of the school holidays of All Saints, conducive to many family trips, this broadcast on eight television channels, which alone represent 80% of the audience share of French people aged 15 and over, marks the will of the government to fight against alcohol abuse while driving, the leading cause of death among 17-25 year olds.

Annonceur :DSCR DIRECTION DE LA SÉCURITÉ ET DE LA CIRCULATION ROUTIÈRES

Marque :SÉCURITÉ ROUTIÈRE

Type de média :DIGITAL, FILM WEB

1ère diffusion :JUIN 2010

Pays :FRANCE

Date de mise en ligne :18 FÉVRIER 2014

Agence :MULLENLOWE FRANCE

Type d'agence :

Production Company :BANDITS

Creative Director :VINCENT BEHAEGHEL

Art Director :PHILIPPE FOLIARD

Copywriter :PHILIPPE FOLIARD

Account Manager :SOPHIE DAUPHIN

Print Production Manager :STÉPHANE BARBATO

Realisator :STÉPHANE BARBATO

TV Producer :SUZANNE HORMAIN

Sécurité routière Direction de la Sécurité et de la Circulation Routières (DSCR)