British Army - Debris, Autobahn (Accident Waiting To Happen)
The British Army commissioned this 70-second road-safety film titled Waiting to Happen. It's one of two in a campaign for internal military use that was directed by Seb Edwards of Academy Films, London, for London agency Golley Slater. The other :70, titled Debris, shows a deadly traffic collision with the impact being felt in different places—by the dead driver's loved ones, friends and family who are barraged in their homes and elsewhere by shattered glass and other debris.
British soldiers are twice as likely as civilians to die as a result of reckless driving, because they have difficulty adjusting to normal life after returning home from active duty, according to official statistics.
The problem has become such a concern to the military that it is now launching a hard-hitting, multi-million-pound advertising campaign urging soldiers to drive more responsibly. The adverts, which will start at the end of this month on television and the radio, in cinemas, and in newspapers, will carry the warning: 'Drive carefully. You're tough but you're not invincible.'
Two television adverts feature a soldier riding his motorbike. One warns: 'You're an accident waiting to happen,' and shows the soldier thrown off his bike after speeding on a motorway.
The other ad shows a motorcyclist losing control of his machine on a country lane and the devastation his death brings to his family.
Created by Golley Slater, the agency behind the government's anti-smoking campaigns, the adverts build on an earlier campaign to make soldiers drive carefully.
Around 3,200 people die and a further 270,000 are injured in road accidents each year in Britain, according to the Office of National Statistics. But Ministry of Defence research suggests soldiers are twice as likely to die as civilians.
Campaign Drive carefully - The Army
Advertiser British Army
Brand The British Army
Director Seb Edwards
Production Design
Assistant art director Sanne Siegel
Production Mgt.
Creative Team David Abott
Creative Team Philip Hickes
Creative Team Paul Williams
Production Company Academy Films
Director Seb Edwards
Line producer Christopher Manz
Assistant production manager Marc Junker
Unit manager Jan TC Zimpel
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